Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…In this episode we discuss:How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads[06:11] Frustration with low engagement on social media.[07:41] Instagram and Facebook ad platforms are complex and expensive. [10:47] Podcast sponsor engages with targeted, fun audiences.[13:42] Tailored content engages audiences and boosts sales.[17:43] X (Twitter) sales in 6 figures.[24:15] Understanding user behaviour on social media platforms is crucial for success. [27:58] AI-driven social media nightmare: government, companies, profit-seekers.[29:13] AI interview training could lead to unusable content.Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor