Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! In this episode we discuss:How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in promotions?Incorporating mystery boxes into promotions: the potential benefits and drawbacks [05:15] Academic research shows negotiation costs: time, face.[08:43] Customer lifetime value key to profit.[10:56] Different customers require different channels of sales.[17:35] Marketing message: big percentage vs. discounting[27:02] Optimise by looking at competitors and tools.[30:12] Ways to improve promotions and increase profitability.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor