Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.  In this episode we discuss:Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The key considerations in choosing the right analytics tool[05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The right analytics tool enables actionable insights.[20:03] Data analysis requires time, understanding, and action.[24:40] Data-driven insights improve performance.[32:07] How does AI fit into all this?Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor