TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy.In this episode we discuss:Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent outputWhere do you start with TikTok?How do posts on TikTok drive engagement, followers, and website traffic?[01:12] Thomas J Vosper shares their TikTok growth strategy.[05:06] TikTok helped build an audience quickly, unlike other channels.[09:14] TikTok offers a vast audience for content creators.[11:03] Marketplace strives for brand approval on TikTok.[19:19] Bypassed creator marketplace, and did targeted outreach instead.[24:35] Posts with high engagement drive sign-ups.[25:55] In-house team created majority of content.[30:51] Consistency is key for optimizing content.[33:56] The future of TikTok is uncertain with many alternatives.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor