TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!In this episode we discuss:How to set up fulfilment for TikTok ShopHow to drive sales on TikTok ShopWhat incentives does TikTok Shop offer?How to effectively track revenue and payouts from TikTokWhat are the benefits of incorporating live selling strategies?AI and automation tools that streamline eCommerce operations on TikTok Shop[04:05] Improved infrastructure integrates order data with ERP[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.[12:04] Lack of a system creates uncertainty in payments.[14:39] Technology helps become a successful omnichannel retailer.[17:46] Beauty is a prominent category, including trying on products and discussing their qualities. [21:40] TikTok needs sellers and live content.[24:20] Understanding browser buyers and TikTok's audience.[28:20] Testing new products and offers for optimisation.[31:10] AI will handle customer service within a year.[34:15] Incentives and reduced barriers.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor