TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.In this episode we discuss:Use LinkedIn as a resource for learning more about TikTok strategiesWhy is SEO becoming more important on TikTok?Generating original content is necessary for successHow will the Shop tab on TikTok become more important for product search?Where to get started on the affiliate side of TikTok shopHow to layer your Affiliate offerings to maximise sales[03:06] TikTok addiction led to business opportunities.[07:19] Finding relevant videos and engaging creators.[12:53] Potential abuse of TikTok button and brand control.[14:57] Directly send invites to promote products.[19:45] TikTok offers opportunities for direct purchasing.[24:37] Platform changes and competitive brands.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor