433: How to Earn Loyalty

How do I find loyal staff and win loyal customers? This question and many like it has been asked thousands of times as we deal with incredible amounts of turn over in our shops. We have tried tricks, incentives, benefits of all kinds but they never seem to quite do the trick. Same with customers, we offer deal, discounts, and specials, and dance whatever dance we think will get them to come back and be engaged.  Today we are going to be exploring the idea of winning staff and customer loyalty and what it truly takes to achieve this in a responsible and effective way.  We cover: Why we assume people want to leave How to think about people  Communicating value and proving value through action integrity in other's focused operations Start by caring about the people you want to care Earning vs winning    Related episodes:  244 : Top 10 Ways to Lose Employees 390 : 7 Ways to be Consciously Competitive Differentiation Takes Time! Customer Loyalty  Getting Them In By Getting Out! You are not your Competition 181 : Organizational Self-Knowledge   Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com