#02: How CRM teams can use AI & ML (Machine Learning) to optimise push notifications with James Laurain - Head of Growth @ Aampe

In the episode, we cover a lot of interesting subjects - such as 1️⃣ James's journey from being a medical device engineer to being the head of growth at Aampe. 2️⃣ Discussed how a consultant like myself would approach setting up CRM for a client & how Aampe can help you do the same while generating a higher volume of insights & positions the CRM team to be an insight generator for the organisation. 3️⃣ Thoughts on why user journeys might be too static & where the current pain points and obstacles are for CRM teams in the way we are used to doing things. 4️⃣ Why you might be better off by letting go of user lifecycle stage thinking & let AI/ML optimize each individual user based on what motivates users to use your app. 5️⃣ How you can let AI/ML techniques A/B test thousands of variants & optimize for metrics while you can focus on feeding these insights to other parts of the org. Future of AI, ML in CRM, how Aampe can generate & label 100,000 plus messages from chatGPT & optimize what your audience is receiving while you work on other important aspects of your business.