LTV Talks with Karan

31 Episodes

1. #31: Building an AI Data Engineer for Lifecycle Marketers - What Can an AI Data Agent Actually Do for Lifecycle Marketing - Ishan Rakshit (Co-founder @ Sortment | Forbes 30u30)

   Published: 7/3/2025
2. #30: How to Structure and Apply Cognitive Biases to Improve User Metrics with Angèle Lenglemetz (Product @ Cleo AI, ex-Wise)

   Published: 3/8/2025
3. #29 Bridging CRM & Data: Measuring Impact, ROI on your CRM Investment, Avoiding Pitfalls, and Building a Smarter Retention Strategy with Dr. Tim Wiegels (ex-VP Data at FreeNow)

   Published: 2/10/2025
4. #28:Challenges of lifecycle marketing, the significance of personalization, and strategies for maximizing impact while minimizing effort with Sundar Swaminathan (ExperiMENTAL, ex-Uber)

   Published: 1/22/2025
5. #27: Mastering User Retention Playbook with Google's NotebookLM Audio Overview

   Published: 10/6/2024
6. #26: Insights on monetising subscriptions, Importance of focusing on fundamentals, Experimentation mistakes & more with ex-Growth Lead at Codeacademy - Daniel Layfield (Founder @ Subscription Index)

   Published: 9/2/2024
7. #25: How to make reporting work for CRM teams. The Importance of regular check-ins & sharing of results. Connecting business outcomes with CRM campaigns with Giulia Penna (Director of Growth @ Clue)

   Published: 8/26/2024
8. #24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

   Published: 7/27/2024
9. #23: Allison Bryant - Senior Lifecycle Manager at 10 percent Happier: Scaling up from a 1-person CRM team - experiences with prioritisation, setting expectations and proving impact.

   Published: 2/29/2024
10. #22: Janet Mao (Senior Product Manager) - A Product Manager's confessions, challenges, learnings & observations collaborating with a CRM team to drive business objectives.

    Published: 2/19/2024
11. #21: Annalize van Deijl (Head of CRM at Mr. D Foods) How do you get into CRM, why is it so hard to develop and hire CRM talent? The role of data, tech, ops, user psychology, strategic CRM thinking

    Published: 1/17/2024
12. #20: Monetisation for subscription apps, using ML & Al for innovation & monetisation, building a subscription package with Lana Dubinsky (Product Advisor)

    Published: 12/21/2023
13. #19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)

    Published: 10/28/2023
14. #18: [Conference Talk]: Crafting Reward Programs via Advanced CRM - How we Increased Subscriber Engagement by 300% at App Promotion Summit (San Francisco)

    Published: 10/13/2023
15. #17: Misconceptions about CRM & Lifecycle Marketing with Nina Pollex (Senior Director of CRM at Paramount)

    Published: 10/4/2023
16. #16: Accelerating CRM and customer data projects: faster time-to-value & better business outcomes - lessons from Thierry Sequeira (CEO of Massive Rocket, leading global Braze Consultancy.

    Published: 9/18/2023
17. #15: Insights that subscription app developers should focus on, how to get to key insights for your business without the fuss with Dara Hizveren (Chief Builder at Madduck Insights)

    Published: 9/12/2023
18. #14: Journey from Junior to Head of CRM Europe, CRM training & mentorship, CRM onboarding & rebranding projects at Delivery Hero with Tobias Lüder (Head of CRM, Europe at Delivery Hero)

    Published: 9/6/2023
19. #13 CRM for fintech - Building trust with users, team setup, challenges & opportunities with Andrei Dinca (CRM Lead @ Wise)

    Published: 8/7/2023
20. #12: The guide to subscription management and growth for mobile apps with Michael (CEO @ Qonversion IO)

    Published: 7/31/2023