#17: Misconceptions about CRM & Lifecycle Marketing with Nina Pollex (Senior Director of CRM at Paramount)

In this episode, me and Nina talk about common misconceptions or topics that receive undue attention sometimes in the customer engagement space. Most CRM teams find themselves at some stage talking about 👉 Email marketing topics such as email designs, 👉 Subject line testing - should we go short, long, funny, etc. 👉 Personalization in lifecycle marketing - how & when to do this effectively? 👉 Gamification - but struggle to see whether they create any business impact. You can reach out to Nina on her Linkedin & do let us know if there are any misconceptions you want us to talk about in an eventual Part 2!