230: Todd Caponi on Radical Transparency to Build Trust in Sales

Todd Caponi joins John once again on Make It Happen Mondays almost 2 years after his first appearance (https://podcast.jbarrows.com/public/60/Make-It-Happen-Mondays---B2B-Sales-Talk-with-John-Barrows-e8d5c0d3/ab89ce66 (Episode 112)) to talk about radical transparency and leading with one’s flaws in sales. “Perfection isn’t a thing”, and Todd goes on to explain why talking about what you can’t do or don’t have can actually create a stronger foundation for a relationship in sales. This episode includes tactical ideas you can utilize to build trust and reduce sales cycles. Grab your copy of Todd Caponi’s “https://www.transparencysale.com/the-book (The Transparency Sale)”, one of John’s favorite books, and pre-order his upcoming book, “https://www.transparencysale.com/transparentsalesleaderbook (The Transparent Sales Leader)”, available Spring 2022.