#78 - The Data Behind Dating ❤️‍🔥 w/ Michael Kaye of OkCupid

No matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid! Michael is the Head of Global Communications and is sharing the brilliant ways they use data and insights to engage their app users. In this episode, we cover: The stigmas of online dating and how OkCupid changes the narrative OkCupid's masterful use of pop culture and trending topics to spark social conversations The surprising trends that separate millennial daters and Gen Z How OkCupid incorporates storytelling and successful love stories into their messaging Strategies for standing out against the competition Psst... Michael is also sharing a special gift if you're out there looking for love! This episode will fascinate you 💗 Follow Michael on Twitter at @MichaelKayePR For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter Access the show notes here!