#80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa

Does your company have a dedicated influencer marketing team? Despite being one of the most influential people on the planet, Kim Kardashian is investing in influencer marketing for her shapewear brand, SKIMS. On today's episode, I chat with Ngozi Musa, a Harvard grad and influencer marketing manager about sociology and social media, the latest trends in the creator economy, and why bigger influencers aren't always better. She also shares her three categories to keep in mind when sourcing influencers for your brand.  Follow Ngozi on LinkedIn Connect with her at @ngozimusa on Instagram and TikTok For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter