#82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls

We're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group of all time! In this episode, we explore: The marketing and strategy that propelled the Spice Girls to worldwide fame The iconic merchandise that helped solidify their image Ginger Spice's unforgettable Union Jack dress and its coverage in the press The lasting impact of Girl Power and how it empowered young women everywhere to be themselves and pursue their dreams The importance of embracing your unique personality as your biggest advantage in a world of fierce competition. Tune in to learn more about the incredible legacy of the Spice Girls and their role in women's history. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.  vnyl.me/makingthebrand  Access the show notes here!