#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon

Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her. For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career.  We touch on subjects like: Building a tribe Standing for a brand purpose Brand voice  Handling controversy and crises Tune in to hear us dish about what we can learn from Queen Bey!  Follow Kimberly on Twitter at @ksolarz