#60 - How the Boy Band Wars Can Boost Your Social Media Engagement

Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party. So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement.  Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter  Access show notes