MTB News: SKIMS x White Lotus, TikTok's Heating Button, and drama on the Empire State Building's Twitter Account

We're officially kicking off season 7 of Making the Brand with a new series: MTB News! While we love to get nostalgic on this podcast, this new series will keep you up-to-date on the latest marketing and pop culture news for the week. These short and informative episodes are the perfect way to stay sharp on industry innovations and even hot celebrity goss. You can expect MTB News segments mixed in with our regularly scheduled programming. We've got plenty of new episodes planned!  Today's topics 🔥 Kim Kardashian's new SKIMS campaign features breakout stars from The White Lotus Is Kim a disgrace to Harvard? More on her guest lecture at the university TikTok can cherrypick which videos go viral. Is this ethical? Tiffany & Co. and Nike partner on new limited-edited shoe  How the Empire State Building pissed off their fans on Twitter This segment features perspectives from other marketers who participate in my weekly Twitter chat called #PopChat. To get in on the conversation, join #PopChat on Twitter every Friday at 1pm ET by following @brianne2k.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter