#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements.  Are your communication efforts backfiring on you? Learn more in this episode!  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌