#45 - What the Spice Girls Teach Us About Brand Purpose

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE.  As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose.  In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell.