Marketing Matters Episode 4 - Content Marketing
Marketing Matters Podcast - A podcast by Ben Capper and Richard Forshaw Smith - all about how to do comms and marketing brilliantly. From strategy to social media to content planning. Everything you need to know, or have ever wondered about marketing and communications.
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Ben and Rich are back with a discussion about content marketing. What is it? Is it even a thing? Isn't it just leaflets and stuff, but on the internet? Not so, apparently. Listen for more....
