Marketing Matters Podcast

A podcast by Ben Capper and Richard Forshaw Smith - all about how to do comms and marketing brilliantly. From strategy to social media to content planning. Everything you need to know, or have ever wondered about marketing and communications.

7 Episodes

Marketing Matters - Episode 7 - COVID and Comms - 12 months on
Published: 3/4/2021
Marketing Matters - Episode 6 - Comms in the coronavirus world
Published: 7/30/2020
Episode 5 - Getting Sales (or other outcomes) from your marketing.
Published: 12/16/2019
Marketing Matters Episode 4 - Content Marketing
Published: 11/11/2019
Episode 1: Introduction... and thoughts on private vs public sector comms.
Published: 8/28/2019
Episode 3 - Creating great marketing strategies, the easy and fun way.
Published: 8/28/2019
Episode 2: Making social media advertising work.
Published: 8/19/2019

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Marketing Matters is a podcast about everything to do with marketing and communications - and why it's important. It's hosted by Ben Capper and Richard Forshaw Smith; two professional marketers with a ton of experience in marketing in the UK private and public sectors. Ben and Rich believe that marketing is really important - but also that it should be fun, enriching and enjoyable. In their chats they talk about stuff that marketers find challenging or have questions about. Join them as they blather.