Prompt Engineering for Marketers & Analysts with Mike Taylor

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning, code generation, and more. ▶️ Watch on YouTube Links from the show: ⁠Ep. 2 with Mike - Marketing Memetics & Measurement⁠ ⁠Prompt Engineering for Generative AI⁠ [book] ⁠Cursor⁠ (AI code editor) 00:00 Introduction and Casual Banter 01:16 Speed Reading and Da Vinci Jokes 02:52 Introducing the Guest: A Modern Day Da Vinci 05:19 Diving into Prompt Engineering 08:35 Generative AI in Analytics and Marketing 14:37 Practical Applications and Challenges 18:38 Prompt Engineering Tips and Tricks 24:54 Crafting Effective Prompts for Social Media 25:37 The Value of Prompt Engineering in Automation 26:39 Exploring Prompt Marketplaces and Tool Use 27:51 Automating Prompt Creation and Its Implications 29:28 The Future of Prompt Engineering as a Skill 32:50 Applications of AI in Copywriting and Image Generation 34:58 AI in Data Extraction and Analytics 45:12 Leveraging AI for Industry Insights and Efficiency 48:45 Conclusion and Book Pitch