Measure Up

30 Episodes

1. Behavioral Analytics & Rock Operas with Josh Silverbauer

   Published: 12/18/2024
2. Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

   Published: 9/18/2024
3. Prompt Engineering for Marketers & Analysts with Mike Taylor

   Published: 8/28/2024
4. How to Measure & Maximize PMax with Expert Navah Hopkins

   Published: 8/7/2024
5. The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling

   Published: 5/30/2024
6. Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

   Published: 4/24/2024
7. These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

   Published: 4/10/2024
8. Do you really know how to test your paid media?

   Published: 3/6/2024
9. Unscripted: A Dive Into MeasureCamp with Peter O'Neill

   Published: 2/21/2024
10. Respect your customers! Privacy in marketing with Siobhan Solberg

    Published: 2/9/2024
11. Marketing Measurement for Higher Education - with Josh Dodson

    Published: 1/25/2024
12. Your Data is Garbage - Learn How to Fix It with Chad Sanderson

    Published: 1/10/2024
13. How did this year Measure Up?

    Published: 12/20/2023
14. How does private equity view marketing measurement?

    Published: 11/29/2023
15. Breaking into data science with Leondra Gonzalez

    Published: 11/15/2023
16. GA4 - The Good, the Bad, and the Ugly

    Published: 11/3/2023
17. Should you trust "AI-driven" MMM?

    Published: 10/11/2023
18. Learning Marketing Measurement with Myles Younger

    Published: 9/29/2023
19. How To Build a Marketing Data Team with Simon Poulton

    Published: 9/14/2023
20. Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace

    Published: 8/30/2023