The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox

Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attribution platform for 10+ years.  ▶️ Watch this episode on YouTube Links from the show: Rockerbox MMM for Shopify Rockerbox Free - data consolidation Rick on LinkedIn