State of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at Navattic

SaaS buyers complete ~ 70% of the buying process before they speak to a vendor's sales organization - as a result more SaaS companies are leveraging interactive product demonstrations on their website which is the topic of the Navattic State of Interactive Product Demonstrations report, and our discussion with Natilie Marcotullio, the Head of Growth at Navattic.