228: How Equinox was Born with Lavinia Errico

How does a MEGA successful Health Club Chain like Equinox start? Not the way you may think! Lavinia Errico, the visionary founder behind Equinox Fitness Clubs joins us to share how this mega gym was born from the ground up! As a kid, Lavinia was super active and fit and ahead of the times with the healthy way of eating her mom taught her. It was not until college, when she started  to gain a little bit of weight, that she realized her gift for fitness and empowering others.  She started a fun dance/ workout class with just 10 people and a boom box and charged just a voluntary  donation only 4:30-6 class… That took off and grew quickly.  As her and her brothers complained to each other that there was NOT a great gym option. There was the big box neon light club gyms and there were the  Golds and Worlds gym that were  very body builder ish  Little did they know that Equinox fitness training institute would be born from that small idea....It took off for so many reasons but a huge one is that it Gave trainers a bigger purpose and value  TODAY, Lavinia Errico, is the visionary founder behind Equinox Fitness Clubs and the Inside Out Movement, is a nationally acclaimed workplace and wellness entrepreneur and a speaker of essential truths on the subjects of Values-Driven Entrepreneurship, Developing Next Generation Leadership, The Women Led Workplace, Spiritual  Entrepreneurship, Keeping the Soul in Success, The Habits of Success, Building Your Brand, Culture Shifts, and Joy in the Hustle.  A sought after board member, consultant and angel investor in diverse startup companies across a multitude of industries, Errico inspires and transforms individuals and organizations with her unique and often disruptive take on how to create a richer, more authentic, inspiring and joyful career and life journey. In this episode, you will learn: How equinox was born What habits do successful people have What type of deep work should we do on ourselves