#51 Defining Strength with Doug Sheppard

This week's podcast episode is with Doug Sheppard. Doug has been helping people reach their fitness goals since 1991. In 2015 Doug was selected from hundreds of trainers nationally and awarded 3rd place in the Men’s Health Next Top Trainer competition. As a competitive bodybuilder, he reached a pinnacle in his amateur career when he won the 1998 Junior National Championships as a light-heavyweight. Doug has trained professionals of the NFL, USTA, and PGA. He currently is the Nevada state director for the National Strength and Conditioning Association (NSCA). He has been a featured speaker for the Professional Fitness Institute in Las Vegas a division of Pinnacle Career Institute. In 2015, Doug fulfilled a lifelong dream and opened the J & D Fitness Personal Training Studio in Las Vegas. Doug is currently a certified personal trainer with the American College of Sports Medicine (ACSM), the American Council of Exercise (ACE), and the National Strength and Conditioning Association (NSCA). He is certified as a kettlebell instructor through the Russian Kettlebell Certification (RKC). He is also a level 1 and small group instructor with the TRX suspension system, a Dynamic Variable Resistance Training (DVRT) certified coach, and a certified professional in the Functional Movement Screen system (FMS). Doug is certified with Precision Nutrition as a level 1 coach. The International Dance and Exercise Association (IDEA) awarded Doug the distinction of “Master Trainer” in 2005.    In this podcast we discuss: 00:00 - Intro 05:52 - Reflections from a former body builder 14:50 - Hybridizing body building and movement practice 16:00 - Explaining the why to clients  21:06 - Initial impressions and benefits of Stick Mobility 28:48 - Empathy - A critical coaching component 31:46 - Assessing clients - Why and how 39:26 - Deficiencies in the fitness industry 48:28 - Learning through mistakes 52:39 - Importance of education 55:15 - Building your network as a trainer 1:00:57 - NFL scouting combine assessment analysis 1:14:37 - NFL Draft   More from Doug: https://www.instagram.com/janddfitness http://janddfitness.com/pages/online-training