258. James Helm, TopDog Law — State of Personal Injury Advertising in 2024

In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of TopDog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls. Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level: The effectiveness of TV advertising and whether it still delivers the same ROI The potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brand The underutilized power of Google Ads and why many firms are missing out on this opportunity The emergence of OTT advertising and whether the high CPMs are justified by the results James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't. Get your PIMCON Ticket Today! ‍ Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. James Helm LinkedIn James Helm Bio  James Helm Instagram TopDog Law Website TopDog Law TikTok TopDog Law Facebook What’s in This Episode: Who is James Helm? Does TV still work for Personal Injury Firms? The best way to leverage social media for personal injury attorneys in 2024. Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing TopDog Law into a national leader in legal advertising.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels