How to Measure Place Branding Success

Place Brand Leaders Podcast - A podcast by The Place Brand Observer

Categories:

Business

How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).