22 Episodes

  1. Spotlight on Tasmania

    Published: 4/8/2025
  2. IMD Smart City Index 2024 - Deep Dive

    Published: 11/20/2024
  3. Spotlight on South Africa

    Published: 11/8/2024
  4. Global Financial Centres Index 2024 - Deep Dive

    Published: 11/1/2024
  5. Spotlight on New Zealand

    Published: 10/24/2024
  6. Mercer Cost of Living Ranking 2024 - Deep Dive

    Published: 10/18/2024
  7. 10 Years of TPBO & What's Next

    Published: 1/26/2024
  8. Spotlight on Costa Rica

    Published: 3/15/2023
  9. World Expos: A City Branding Opportunity?

    Published: 7/13/2022
  10. How Sustainability Impacts Country Brands

    Published: 3/25/2022
  11. Place Branding Priorities in 2022

    Published: 3/9/2022
  12. How to Measure Place Branding Success

    Published: 10/12/2021
  13. Keys to Place Branding Success

    Published: 9/28/2021
  14. Why Many Place Branding Projects Fail

    Published: 9/13/2021
  15. Is Place Branding Useful?

    Published: 8/26/2021
  16. On Costa Rica and New Zealand

    Published: 5/31/2021
  17. Spotlight on Auckland

    Published: 4/28/2021
  18. Place Branding Trends & Priorities 2021

    Published: 1/28/2021
  19. Martin Boisen on the Meaning of Place Brand Management

    Published: 12/1/2020
  20. The Climate Emergency and Place Branding

    Published: 10/11/2020

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The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.