Keys to Place Branding Success

How can we avoid common root causes for failed place branding programs and make sure they pass the test of time? In this shortcast I share what I learned from listening to our expert panel - leading specialists on the identity and reputation of places. A summary of views on the topic, published in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).