Spotlight on Tasmania

Discover how Tasmania is redefining place branding—starting from day one.In this episode of the Place Brand Leaders podcast, we spotlight Little Tasmanian, the initiative by Jess Radford and her team at Brand Tasmania that won the 'Originality' award at the 2025 Place Brand Impact Story Awards.By welcoming every newborn with a gift bag full of Tasmanian stories and symbols, the programme fosters early literacy, belonging, and local pride. Tune in to hear how this quiet, thoughtful approach is helping shape a stronger, more connected Tasmania.