From Tariffs to Transformation: Strategic Pricing in Action

Guest: Mark Gilham, Vice President, Global Advisory at Enable

In this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.

Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy.

You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.

Key Takeaways:

• Why tariffs are forcing a transformation in pricing strategy

• The leap from tactical analysis to strategic influence

• Practical ways to earn credibility with executives and cross-functional partners

• Where AI really moves the needle in profit strategy

• What to expect (and be surprised by) in Mark’s live boardroom workshop

If you’re ready to sharpen your skills, boost your influence, and move your pricing career to the next level, this conversation is for you.