103. Connecting Product to Value with Better Storytelling w/Jonathan Friedman

On the PreSales Podcast, James Kaikis and Jonathan Friedman connect on "Connecting Product to Value with Better Storytelling." Jonathan, Co-Founder & CEO at Demostack, talks about how the changes in buyer behavior force organizations to take a new approach to selling. PreSales plays a crucial role in the revenue process in this new approach. Solutions Engineers need to connect product to value through storytelling early and often in the demo and sales process.