61. Customer Life Cycle: PreSales Impact w/David Ashworth

On the PreSales Podcast, James Kaikis and David Ashworth connect on the topic "Customer Life Cycle: PreSales Impact". David, VP of Delivery, Customer Succes and Growth at Provarity, talks about what the PreSales professionals role should and shouldn't be during the post sale customer experience. David has spent years in Sales Engineering work but is now leading post sale, where he is using his PreSales skills to ensure SEs have quality rules of engagement in the customer experience.