5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, it becomes harder still. Yet with the proper focus, chaos may even help some products gain traction faster. Michael Eckhardt, Managing Director of the Chasm Institute shares 5 best practices for achieving product success during these challenging times.