Product: Knowledge — the Product Marketing Podcast

A podcast by Graphos Inc.

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34 Episodes

  1. Cracking the Conversion Code for your Product, with Chris Smith

    Published: 6/14/2022
  2. Getting to “Aha!” in Product Validation, with Darshan Mehta

    Published: 3/23/2022
  3. Pricing a Product for Long-Term Profit, with Dan Balcauski

    Published: 2/9/2022
  4. The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard

    Published: 1/6/2022
  5. Selling Products After Facebook with Maureen Mwangi

    Published: 11/29/2021
  6. When Your Product Needs a Breakthrough, with Margie Agin

    Published: 10/19/2021
  7. Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen

    Published: 6/14/2021
  8. Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

    Published: 4/13/2021
  9. Pricing Your Product for Sales and Growth, with Ajit Ghuman

    Published: 1/18/2021
  10. Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli

    Published: 12/14/2020
  11. Do You Need to Patent Your Product? with IP Strategist Trevor Prentice

    Published: 11/16/2020
  12. Positioning an Innovative New Product While Minimizing Risk with April Dunford

    Published: 10/13/2020
  13. The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

    Published: 9/14/2020
  14. 5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

    Published: 8/17/2020
  15. Why Should I Choose Your Product? with Author Ian Chamandy

    Published: 3/24/2020
  16. Creating a Product for a New Market, with Samuel Greene of ZOOM

    Published: 2/27/2020
  17. How to Rock Your Product’s Kickstarter with Jackson Cunningham

    Published: 2/4/2020
  18. Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller

    Published: 1/23/2020
  19. A Guide to Innovative Product Development with Kyle Handfield from Ventrify

    Published: 1/8/2020
  20. Finding the (Real) Truth in Product Validation with Rob Fitzpatrick

    Published: 12/12/2019

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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/