Product: Knowledge — the Product Marketing Podcast
A podcast by Graphos Inc.
Categories:
34 Episodes
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Cracking the Conversion Code for your Product, with Chris Smith
Published: 6/14/2022 -
Getting to “Aha!” in Product Validation, with Darshan Mehta
Published: 3/23/2022 -
Pricing a Product for Long-Term Profit, with Dan Balcauski
Published: 2/9/2022 -
The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard
Published: 1/6/2022 -
Selling Products After Facebook with Maureen Mwangi
Published: 11/29/2021 -
When Your Product Needs a Breakthrough, with Margie Agin
Published: 10/19/2021 -
Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
Published: 6/14/2021 -
Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Published: 4/13/2021 -
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Published: 1/18/2021 -
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Published: 12/14/2020 -
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
Published: 11/16/2020 -
Positioning an Innovative New Product While Minimizing Risk with April Dunford
Published: 10/13/2020 -
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
Published: 9/14/2020 -
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Published: 8/17/2020 -
Why Should I Choose Your Product? with Author Ian Chamandy
Published: 3/24/2020 -
Creating a Product for a New Market, with Samuel Greene of ZOOM
Published: 2/27/2020 -
How to Rock Your Product’s Kickstarter with Jackson Cunningham
Published: 2/4/2020 -
Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
Published: 1/23/2020 -
A Guide to Innovative Product Development with Kyle Handfield from Ventrify
Published: 1/8/2020 -
Finding the (Real) Truth in Product Validation with Rob Fitzpatrick
Published: 12/12/2019
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/