36 Episodes

  1. Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett

    Published: 3/4/2025

  2. Making Customers Say, “I Need That” – The Art of Irresistible Products

    Published: 10/18/2024

  3. Cracking the Conversion Code for your Product, with Chris Smith

    Published: 6/14/2022

  4. Getting to “Aha!” in Product Validation, with Darshan Mehta

    Published: 3/23/2022

  5. Pricing a Product for Long-Term Profit, with Dan Balcauski

    Published: 2/9/2022

  6. The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard

    Published: 1/6/2022

  7. Selling Products After Facebook with Maureen Mwangi

    Published: 11/29/2021

  8. When Your Product Needs a Breakthrough, with Margie Agin

    Published: 10/19/2021

  9. Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen

    Published: 6/14/2021

  10. Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

    Published: 4/13/2021

  11. Pricing Your Product for Sales and Growth, with Ajit Ghuman

    Published: 1/18/2021

  12. Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli

    Published: 12/14/2020

  13. Do You Need to Patent Your Product? with IP Strategist Trevor Prentice

    Published: 11/16/2020

  14. Positioning an Innovative New Product While Minimizing Risk with April Dunford

    Published: 10/13/2020

  15. The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

    Published: 9/14/2020

  16. 5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

    Published: 8/17/2020

  17. Why Should I Choose Your Product? with Author Ian Chamandy

    Published: 3/24/2020

  18. Creating a Product for a New Market, with Samuel Greene of ZOOM

    Published: 2/27/2020

  19. How to Rock Your Product’s Kickstarter with Jackson Cunningham

    Published: 2/4/2020

  20. Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller

    Published: 1/23/2020

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Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Whether you're: An entrepreneur preparing to launch your first product A CMO looking to optimize your go-to-market strategy A product leader expanding into new markets Or simply fascinated by what makes some products soar while others flop You'll discover proven frameworks, real-world case studies, and expert perspectives on: • Product validation and market research • Pricing strategies that maximize long-term profit • Building memorable brands that connect with customers • Converting browsers into loyal buyers • Scaling your product business efficiently No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded. Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.