Do You Need to Patent Your Product? with IP Strategist Trevor Prentice

If you’ve created an innovative product, you're automatically in danger of having your ideas stolen or copied. Patenting the features that make it unique is a common approach, but is getting, maintaining and defending a patent worth the hefty costs? Intellectual Property strategist Trevor Prentice talks about those costs, illuminates several less-known but most valuable benefits—and reveals what most IP lawyers do that inadvertently hurts their product clients.