Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice

A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it wrong can be a nightmare and leave piles of money on the table. In this episode we delve into a sub-topic of Intellectual Property: Licensing. Licensing is Trevor Prentice's specialty. As an Intellectual Property Strategist, he’s worked with businesses in numerous sectors and circumstances. In this conversation we get a clear definition of licensing. Trevor also explains how a good licensing strategy can benefit brands and inventors, open up new markets, create residual income and propel a new product forward. We talk about how to decide what to license, valuation strategies to figure out what your product or process is worth, what you can license, and more. Trevor Prentice at Whiverwill IP Services: www.whiverwill.com/ http://www.graphosproduct.com