Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

Consumers have had enough of phony product brands. From made-up figureheads like Aunt Jemima and the Marlboro Man to hollow brands that don’t walk their talk, social media and customer reviews have forever changed the landscape. Emily Soccorsy and Justin Foster created Root + River to help product makers brand “from the heart.” And it works. Doing it successfully creates new levels of joy, satisfaction and loyalty, but requires a unique and very deliberate way of thinking.