When Your Product Needs a Breakthrough, with Margie Agin

There can be a lot of resistance to the change presented by a new product of any size, but especially for B2B products with long sales cycles and complex adoption curves. Margie Agin, author of “Brand Breakthrough” and chief strategist of Centerboard Marketing, helps product makers to accelerate adoption and achieve breakthroughs by distilling functions down to their core value propositions. If you need an “AHA!” moment for your product, be sure not to miss this episode.