Proactively improving your go-to-market function | Derek Osgood, Ignition

In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. They also share some practical tips on how product marketers can proactively address those problems.