Product Marketing Life

75 Episodes

1. Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, IndustryGTM

   Published: 3/30/2023
2. How to navigate your product marketing promotion | Sapir Segal, Fiverr

   Published: 3/2/2023
3. Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster

   Published: 2/16/2023
4. The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

   Published: 2/2/2023
5. Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools

   Published: 1/19/2023
6. The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral

   Published: 1/5/2023
7. Reflecting on 2022 | Product Marketing Life highlights

   Published: 12/16/2022
8. What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic

   Published: 12/2/2022
9. Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk

   Published: 11/18/2022
10. Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network

    Published: 11/4/2022
11. Understanding customers' unique learning needs when onboarding | Thomas Eugene, Merydyan Technologies

    Published: 10/20/2022
12. How to find your dream PMM role during a recession | Yi Lin Pei, Teachable

    Published: 9/23/2022
13. The emergence of product marketing consultancy | Shirin Shahin

    Published: 9/8/2022
14. The power of qualitative data | Jon Neher, Vendasta

    Published: 8/29/2022
15. The role of storytelling in product marketing | Danny Peavey, Story Sells

    Published: 8/11/2022
16. Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories

    Published: 7/28/2022
17. Proactively improving your go-to-market function | Derek Osgood, Ignition

    Published: 7/14/2022
18. Optimizing the relationship between product marketing and product management | Natasha Katson, Staffbase

    Published: 6/30/2022
19. A framework for enablement success | Farhan Manjiyani, Grafana Labs

    Published: 6/16/2022
20. How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap

    Published: 6/2/2022