The power of qualitative data | Jon Neher, Vendasta

On this week's episode of Product Marketing Life, host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta.The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to elevate the importance of qualitative data within a quantitative-focused environment, and some tools Jon's found useful in uncovering qualitative data that goes beyond traditional customer interviews.Want more on storytelling? Tune in to our StorySelling podcast. While you're at it, why not become a PMA Pro Member?