Angus Maurice and the branding breakthrough

In this episode, Angus Maurice from Farmer Brown’s Pastured Eggs talks us through how a few changes in the way they viewed and presented their business has had an incredible impact on their bottom line. Based in Central West New South Wales, Farmer Brown’s is a family affair, with Angus’ brother, sister and parents all involved in the daily operations. They also have a dedicated team of maremma working dogs who act as loyal guards to the free roaming chickens. These days the operation is slick and successful, but there were some shaky years in the first few years. As Angus explains, the breakthrough came when they stopped trying to sell their eggs and instead started to sell their brand. The change has meant more time curating their social media accounts and more people who are prepared to pay a premium for their eggs. Luckily the exceptionally cute guard dogs are naturals in front of a camera. Propagate is proudly brought to you by the good eggs at the New South Wales Department of Primary Industries Young Farmer Business Program. The Young Farmer Business Program is creating opportunities for young farmers and fishers to enter into or expand their existing businesses by helping them improve their business skills. The Young Farmer Business Program has been funded by the NSW Government through the Department of Primary Industries to deliver a multifaceted approach to help young farmers and fishers. Our program is providing access to new business ideas, tools, products and services relevant to young farmers and fishers. For more information on the Young Farmer Business Program please visit https://www.youngfarmer.nsw.gov.au/