Behavioural economics, alchemy, customer experience and the power of ideas that don't make sense - Interview with Rory Sutherland

Punk CX with Adrian Swinscoe - A podcast by Adrian Swinscoe

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Behavioural economics, alchemy, customer experience and the power of ideas that don't make sense - Interview with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory joins me today to talk about his new book, behavioural economics and what we can all do to uncover stand out ideas that don’t make sense.