Business needs to be agile and customer centric if it is to avoid the coming customerpocalypse - Interview with Alan Trefler, CEO of Pegasystems

Today’s interview is with Alan Trefler, who is the Founder and Chief Executive Officer of Pegasystems, the publicly traded American software company which has several products that focus on customer service and predictive analytics. Alan joins me today to talk about his new book: Build For Change, which argues for a complete overhaul of how businesses think about and use technology to create customer-centric organizations. This interview follows on from my recent interview: Successful innovation doesn’t have to involve a massive breakthrough in technology – Interview with Adrian Collins of bac< and Ziggurat Brands – and is number 117 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.