Commitment, clarity and fanatical customers and employees - Interview with John Jantsch of Duct Tape Marketing

Today's interview is with John Jantsch of Duct Tape Marketing who has recently added The Commitment Engine to the set of books that he has authored. John is a legend when it comes to small business marketing and in our interview we talk about his latest book, why commitment and clarity are important to any business if you are to create fanatical fans and employees and shares some tips on how he keeps up to speed as a small business owner himself. This interview follows my recent interview (CRM, social media, social business and the future – Interview with Jon Ferrara of Nimble) and makes up number forty in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.