CRM, social media, social business and the future - Interview with Jon Ferrara of Nimble

Recently, I spoke to David Meerman Scott in Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott. To follow that and as a result of my attendance at that conference, I met Richard Young (@richard_y), the Director of EMEA at Nimble. He arranged for me to speak to Jon Ferrara, the CEO of Nimble and a veteran and pioneer in the Customer Relationship Management (CRM) and Social CRM space. In the interview, we have a broad ranging discussion about customer relationship management (CRM), social CRM, social media, social business, the changing nature of business, relationships in business and personal and professional effectiveness. This interview makes up number thirty-nine in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.