Delivering personalised search experiences in an ethical way - Interview with Angel Maldonado of Empathy.co

Today’s interview is with Angel Maldonado, CEO & Founder of Empathy, who create human-centred, commerce search & discovery platforms that combine innovative technology, behaviour-based algorithms and data intelligence with understanding and empathy to enrich customer interactions. Angel joins me today to talk about ethical commerce, the Ethical Commerce Alliance, the changing data and privacy landscape and how we can deliver personalised search experiences in an ethical way. This interview follows on from my recent interview – Lack of a clear vision leads to higgledy-piggledy services and experiences – Interview with Ari Weinzweig of Zingermans – and is number 437 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.